unKeynote: What Big Brands Know
GROW ANY BUSINESS LIKE A BILLION DOLLAR BRAND
Gerry O’Brion presents…
Grow your business like the big guys, using the same strategies they use. Big brands do a few things well and do them consistently over time. Gerry will share the strategies that he used while marketing billion dollar brands at Procter & Gamble, Coors, Quiznos and Red Robin.
Gerry will give you specific techniques to grow your business now and over the long term. You will reexamine how you are different from your competitors and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. His presentation is packed with information, strategies and case studies about companies that are doing it right. How are you doing it?
He will cover areas such as:
- The one thing that matters to all business
- Big-brand strategies and planning
- Five things to do before you start marketing
- Customer research for cheap or free
- How to be different when you seem the same
More about Gerry O’Brion…
Gerry O’Brion is a speaker and author who translates big brand strategies into knowledge that any business can use to win in the marketplace. Gerry has created a business planning system called “What Big Brands Know.” A free chapter of the book is available at WhatBigBrandsKnow.com.
Gerry built his career growing big brands. After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then VP of Marketing for Quiznos. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers.
