Is your marketing department seen as a revenue generator or a cost center?  Larry McKeogh sat down with Bill Quinn, Vice President of Marketing at Trada to learn a little more about his session proposal for Rocky Mountain ProductCamp on October 29th.

Some key take aways include:

• [2:30] “In order to market effectively, you have to measure everything.  The awesome thing about marketing these days is that you can measure everything.”
• [3:10] Discussion of the funnel dynamics and how to make the funnel pay off
• [10:30] Trada’s looking for a Digital Marketing Manager. Interested? Catch Bill or someone else from Trada at Rocky Mountain ProductCamp.
• [11:00] Bill’s RMPCamp topic proposal and that “ProductCamp is all about learning from one another”

Care to share your funnel experiences or best ways to measure your marketing ROI, add a comment or join us on October 29th and share with the group.