ProductCamp is a collaborative, user organized unconference, focused on Product Management and Marketing topics. At ProductCamp there are no “attendees,” since everyone participates in some manner: presenting, leading a roundtable discussion, helping with logistics, securing sponsorship, setting up wifi, or volunteering. ProductCamp is a great opportunity for you to learn from, teach to, and network with professionals involved in the Product Management, Marketing, and Development process.
2011 Demographics 0
Rocky Mountain ProductCamp is right around the corner with 170 people registered so far. Who are these people, what roles do they play, and what might interest them; we asked those questions while looking through the registration list. Titles were all over the map, however, we were able to create some groupings. The image below shows these groups for the registrants to date.
2011 ProductCamp Demographics
Where does your role fall in here? If you’re not registered, there is still time. Do it today!
RMPCamp Interview Series: 3 Monkey’s & Social Media 0
Rocky Mountain ProductCamp is coming up quickly on October 29th. Before things got too chaotic, Larry McKeogh managed to visit Booyah Online Advertising agency. This segment of “On the Road With Rocky Mountain ProductCamp” is an interview with Jamie Duklas (@jduklas), the Director of Social Media at Booyah!
Jamie had some interesting insight regarding social media. He advised that potential clients should step back and think about their ultimate goal. Depending on your budget and intentions you may find that paid search will yield a greater result. (For more on that, check out this post with Trada’s VP of Marketing, Bill Quinn.)
After establishing that social media is really the way to go, Jamie advises starting with Facebook. Even if you are a B2B product or company, with over 700 million users on Facebook, this is where you will find your customers.
You will want to get your ‘liker‘ numbers into the 3K – 10K+ range. Less than that your are not talking to anyone. As you increase beyond 3K you’ll stand a greater chance of interacting with your community.
The important point to remember with social media is that the conversations are happening. They may or may not be occurring on your Facebook/Twitter environment. By taking a proactive approach you can interact with your customer base. In the instance of customer negativity you can address the complaint early and possibly convert them into an advocate.
Don’t take the 3-monkey approach.
Jamie has proposed a session at Rocky Mountain ProductCamp on Social Media. If you found this interesting register today and join us on October 29th. Maybe this topic will be discussed more.
Larry McKeogh and Mike Jones Talk with w3w3 0
Check out Larry McKeogh and Mike Jones’ interview with w3w3 Media Network regarding the upcoming Rocky Mountain ProductCamp on October 29th. See the summary and listen to the interview at www.w3w3.com and you can download the podcast at http://bit.ly/oqmDft
RMPCamp Interview Series: Funnels & Marketing Metrics 0
Is your marketing department seen as a revenue generator or a cost center? Larry McKeogh sat down with Bill Quinn, Vice President of Marketing at Trada to learn a little more about his session proposal for Rocky Mountain ProductCamp on October 29th.
Some key take aways include:
- [2:30] “In order to market effectively, you have to measure everything. The awesome thing about marketing these days is that you can measure everything.”
- [3:10] Discussion of the funnel dynamics and how to make the funnel pay off
- [10:30] Trada’s looking for a Digital Marketing Manager. Interested? Catch Bill or someone else from Trada at Rocky Mountain ProductCamp.
- [11:00] Bill’s RMPCamp topic proposal and that “ProductCamp is all about learning from one another”
Care to share your funnel experiences or best ways to measure your marketing ROI, add a comment or join us on October 29th and share with the group.